Winter Park, FL (Novemeber, 2007) – Marco Castaneda is a symbol of KeyPlex expansion into the international agriculture market. Casteneda was recently appointed head of operations in Mexico. Agristar has been selected as the KeyPlex product distributor for Mexico.

Mexico is a logical expansion for Florida based KeyPlex. Tomatoes, green peppers, oranges, lemons, limes, and other tropical fruit are among principal Mexican crops with which KeyPlex has research experience and proven effectiveness.

The success of the venture will rest in large part on the shoulders of Castaneda. Dan Brunetti, head of marketing and business development, says that Casteneda brings to the table a “wealth of experience and contacts in agriculture.” Castaneda has extensive experience selling agricultural products and equipment throughout Mexico and the Latin American region.

KeyPlex President, Gerald O’Connor, is optimistic about the future of the Mexico market and the ability to use it as a stepping stone into other Central and South American countries.

About KeyPlex

Since 1980, KeyPlex has been serving citrus and vegetable growers with a highly effective environmentally friendly plant nutritional and defensive protein product line. Scientific studies, field trials and commercial operations have confirmed that KeyPlex products elicit systemic acquired resistance in plants.